FINALLY! There's a way to...


the branding process can be incredibly confusing and frustrating...

  • Where do I even begin?
  • Which comes first, product or brand?
  • How can my brand stand out online?
  • Who is my ideal customer?
  • How do I know if I've got it right?
  • Where do I even begin?
  • Which comes first, product or brand?
  • How can my brand stand out?
  • Who is my target avatar?
  • How do I know if I've got it right?

the entire branding process Is easy with 10 easy-to-follow Steps to launch your Online brand.

If you are selling products on Amazon, Ebay, Shopify etc and you don’t get it right, your brand can totally disappear in a sea of competitors or worse, fail to command a higher price and then it’s just a race to the bottom...

Which is why it’s so important to have a standout brand online that instantly attracts attention and gives your customer a reason to buy.

Trouble is, the creative process is subjective - what you like and what your ideal customer’s like can be the polar opposite! You can totally miss the mark.

This program will dramatically help build your confidence in creating a stand out brand, giving your online business the best chance for success.

from your brandCrafters

Being entrepreneurs with a passion for great branding, Lauren and Nick connected through mutual friends and immediately started sharing their insight and knowledge to help others achieve their business goals.

Online selling has taken off and they saw many floundering when it came to creating brands that stood out from the rest - they decided to change the future of brand training forever!

They both recognised and agreed that there was a need for a high-quality, tangible training so everyday entrepreneurs could get their head around what it takes to launch and sustain a successful online brand.

They combined their branding expertise, business know-how and enthusiasm to make complex processes simple, and developed BrandCrafting.

Not everyone is ‘creative’ and brand development can be so confusing and frustrating (and costly). It’s not surprising that many people are not confident in this area and they waste so much time and money..

Developing an online brand is not actually that straight forward. It needs to be crafted, with a mixture of structure and creativity and is often a process of backward and forward, bouncing between ideas and reality.

Which is why creating an online brand without having a process can end in disaster. 

BrandCrafting Course

Choosing the wrong brand name, getting a hastily designed brand identity and not knowing what to ask outsourced designers, packaging or photography providers to do, means you’ll be going in circles and your brand development will take so much longer than it has to. But there is a way to get it right  so you can sell faster...

For decades brand experts have used a process called a “Creative Brief” to develop brand identities and make sure that the brand stands out, has a sustainable message, is instantly recognisable and resonates with the right audience.

This gifted skill is at the heart of the BrandCrafting program.

...start your brand in 10 days

The BrandCrafting program, specifically developed for online brand creation, takes you through the process from brand name and purpose to colours, imagery, target avatar and how to communicate your unique selling proposition.

It enables you to make clear decisions about your brand, and the future development of new products and your company including; brand structure and the products you sell, your brand name, colours, fonts, imagery, target avatar, brand objectives, USP (Unique Selling Proposition), desired response and support for your brand promises; all combined to deliver you the clarity that makes it easy to make decisions, outsource what's needed and get your brand to market faster.

Get BrandCrafting Now!

Here’s What You’ll Get

After you have completed the BrandCrafting 10 step process, following the video tutorials and using the workbook to refine your creativity and strategy, you use the Brief Builder online form as your own, personalised creative briefing tool.
You finish the program with powerful tools to help you brief anyone.

Ten Step Process

Each module helps you create a step in your Creative Brief, with easy to follow video tutorials, the workbook to refine your answers and online forms to summarize your thinking.

Target Avatar

The first briefing tool you create is your Target Avatar, giving you clarity around your ideal customer and how your brand can naturally attract, captivate and connect with them,

Mood Board

The second briefing tool you create is your mood board, making it easy to step into the tone and flavour of your brand's personality, with colours and images that inspire.

Creative Brief

The final tool you create is your brief, using the summaries you created during the 10 step process, choosing the colours developed from your mood board and uploading shapes, icons and images to help create your brand.

Unlimited access

You have lifetime access to the BrandCrafting Program and the ability to create and save multiple briefs.


As a BrandCrafter, you get unlimited access to monthly Q&A sessions and ongoing training and support via webinars, plus access to the library or recorded training sessions.

You can also book 1:1 sessions with Nick & Lauren at discounted rates, from within the program.

Here’s what people are saying about the BrandCrafting program

I Love, Love, Love it!

"The BrandCrafting course is eye opening to say the least and really helping a lot. It is going to be the secret weapon to blowing the competition away, especially in the market we have chosen, where anyone doing anything similar is so under optimised with their branding and approach.."

Steve Westhorpe

Online Seller

Way More Fun!

"The BrandCrafting work is definitely way higher on my list of enjoyment than the other work I am supposed to be getting done! I'm loving it. Thank you!."

Jenni Tham

Online Seller

A much stronger brand

"Thanks for everything you have done with Brandcrafting !!!  Unquestionably my brand is going to be so much stronger because of it. Truly grateful !"

Jackie Heath

Online Seller

What is the process?

Here are the 10 steps you will go through in the BrandCrafting Program:


Module 1: Choosing A Brand Name

Helping you understand brand name formats and how to choose well


Module 2: Purpose

Long term goals, why your brand exists and why your ideal customer should care


Module 3: Target Avatar

Exactly who your ideal customer is and what will attract them to your brand


Module 4: Objective

How to stand out with a brand personality, achieving something meaningful


Module 5: USP

Your brand Unique Selling Proposition, what makes it stand out from the rest


Module 6: Desired Response

How people will react to your brand and the behaviour or attitudes it affects


Module 7: Support

How your products and brand behaviours support the promise your brand makes


Module 8: Tone

Neurobranding science, the colours, shapes and images to captivate and connect


Module 9: Timing & Budget

Developing your brand, outsourcing and managing expectations


Module 10: Brief Builder

The brief builder tool and instruction to ensure you have got it right


PLUS you get these valuable resources:

Additional to the training and support you get unlimited access to resources both online, downloadable and physical to help you get creative, refine your thinking, strategize and plan, so you can be totally confident with the brand you create and launch.

resource 1
BrandCrafting Workbook

A4 50 page workbook including space to make nots as you watch the tutorials, deeper questions and insight to help you refine your thinking

Resource 2
Neurobranding Guidebook

Get all the insight you need into the science behind why people buy and what makes brands attractive to the right people with this fully illustrated guidebook

Resource 3
Communication Style Guide

Understand how brands connect and engage with the Personal Communication Style Quiz and guide available to you within the program

About The brand crafters,
Nick Steiner and Lauren clemett

Nick and Lauren have been in their own businesses for years,
Nick is a highly successful entrepreneur, launching multiple product ranges in retail and online. He knows what it takes to build a recognizable BRAND, one of his leading brands features a patented product and is currently being used by some of the world's biggest sports stars.

Lauren has over 30 years experience in brand management and has helped develop hundreds of global brands. In 2017 she was awarded the International Women In Business Entrepreneur Of The Year at the prestigious Stevie Awards in New York and has since taken out multiple awards in business for her professional services.

As the online world has grown exponentially, the need to have a stand out brand is now vital in order to sell your products in a highly competitive and cluttered marketplace.

That’s why we've combined our experience and expertise to develop the BrandCrafting program, an easy to follow process that saves time, reduces costs and stress when you launch a brand. We are working together to make your online brand creation easier.

Here’s what people are saying about your MasterCrafters

High Level Guidance

"Nic is your guy if you are looking for some high level strategic guidance on which direction/approach is most important to catapult your business to the next level.
He is also your man if you want to get granular on how to set up your day to day, to set yourself and business up for maximum success!"

Mark Di Paola

E-Commerce Start-Up

Mind Blowing

"Thank you so much Lauren, you are amazing!
You explained how to find my target avatar and made it so simple.
It's not something you can easily do on your own and I learned so much from you. You have blown my mind and gave me so much more than I expected."

Simone Palladino

E-Commerce Business

Extremely Helpful

"The suggestions and guidance from Nicholas was extremely helpful with creating a very detailed brief. This allowed us to get the most out of the designers and creatives who worked on our project.
The end result is we now have an ideal brand name and logo that is very suited to our target audience and fits perfectly with our vision and product."

Kat B

Online Seller

Everything You Get From A Branding Agency

Advertising and branding agencies charge anywhere from $5000 to $500,000 to develop and launch brands, using skills that have been honed over the years, Neurobranding science and experienced know-how to create brands that instantly engage and connect with the right audience. You could certainly go to one of them, if you had the budget.

Or you could try to use an online resource such as Fiverr or 99 Designs, or even do it yourself...but without the guidance and knowledge, you could end up wasting huge amounts of time and money, with a brand that doesn't work, or worse, having to rebrand and redo everything again.

This is where the BrandCrafting program gives you the power to confidently craft your brand, using the agency processes to manage the creative suppliers you use, making sure you get the best from them, and you KNOW what they do for you is right.

brandcrafting program

Lifetime Access With Ongoing Support



  • Lifetime Access
  • Immediate Start
  • Access to All Modules
  • BrandCrafting Workbook
  • Video Tutorials and online forms
  • Target Avatar Template
  • Mood Board Instruction
  • Brief Builder Tool
  • All the Bonus resources
  • Monthly online member Catchups
  • Monthly MasterCrafting Sessions
regular course

One sentence summary of what they get




  • Lifetime Access
  • Immediate Start
  • Access to All Modules
Advanced course

One sentence summary of what they get




  • Lifetime Access
  • Immediate Start
  • Access to All Modules
  • X number of bonuses
  • Access to Private Facebook Group
  • 30 minute private coaching call

Frequently Asked Questions

Who is this program for?

The BrandCrafting program is ideal for those starting an online brand, or for those with an idea of their brand but have gone round in circles and need guidance to get their brand sorted so they can move on.

You don't need to be creative or have any idea of the products you will sell, or you could have a product in mind, or even have a brand name and logo, and the brandCrafting program will help you get 100% clear on how to brand and position it in an overwhelming world.

When Do I Start

You get instant access to the BrandCrafting program the minute you sign up, so you can get started straight away. You have lifetime access to the program so you can develop as many brands as you wish. There are 10 steps you go through in the program and you simply follow them 1 to 10. We suggest you pop time in your diary to make sure you keep taking action, allowing time away from the computer to think and refine your ideas.

What Does The Program Include?

The BrandCrafting program includes lifetime access to the members portal, where you will find the 10 modules with video tutorials, workbooks, online forms and links to other resources you can access, read and download. You get a 50 page A4 workbook to take notes and refine your thinking, plus other guides including Neurobranding, Personal Communication Style and examples of brand guides to help you. Additionally you get a template for your Target Avatar, instruction on your mood board creation and the Brief Builder tool.
Plus you get monthly Q&A sessions and catch ups with the members, and informative monthly webinars with Nick, Lauren and guests.

What Do I get At The End?

You get 100% clear on your brand! Plus of course those powerful brand building tools - your target avatar, mood board and the creative brief, so you can confidently provide information to any outsourced supplier including designers, photographers, graphic artists, social media and advertising experts, and create your online listing and ensure your paid advertising is focused and targeted.

Are The Sessions Recorded?

Yes, each of the monthly MasterCrafting Sessions, including the members Q&A/Catch Up and the BrandCrafting Webinars are recorded and you get lifetime access to them. You also get access to a Facebook Group where you can connect with thousands of global entrepreneurs all building their brands.

Can I Get Help From Nick & Lauren?

Yes you can book 1:1 sessions with Nick or Lauren whenever you need to - these are an additional cost to the program, but have been discounted for BrandCrafting members. We highly recommend you have a 1:1 session at the end of the program to go over your brief, using their years of experience to check everything with you.

Get BrandCrafting Now!