Welcome to BrandCrafting!
You are now on your way to the first step towards developing your own online product brand.
Are you excited? Or possibly slightly overwhelmed? Don’t panic, we are here to help.
BEFORE YOU GET STARTED:
Watch the introduction video below to get to know the BrandCrafting Process:
Now follow the BrandCrafting Steps:
Download the BrandCrafting Workbook. Print this off and use it to refine your answers throughout the program.
Watch, Learn & Think
In each module you will find video tutorials. These are short but powerful and have all the insight and action steps you need. Take notes while you go through each tutorial and use the workbook to brainstorm and consider your answers to the questions we raise.
It's worth noting that this is a creative process and it's going to GET MESSY! Don't panic if at times you feel overwhelmed, lost or like you are going insane! Follow the process, take time to consider the questions and remember, nothing is perfect!
We encourage you to step away from the computer to find inspiration; in nature, your surroundings, mastermind groups and looking at what other brands are doing.
Creativity isn't always easy, you can CLICK HERE to get some tips on how to be creative.
Do Your Homework
At the end of each module you will find an online form to type your final answers into.
It is vital you complete these forms as the details you provide will be used in your Creative Brief at the end of the program.
Each time you complete a form it will be sent to you via email, so make sure you look out for them and keep them for the final part of the BrandCrafting process.
They are editable and as long as you store the email you get each time you compete a form, you will be able to go back in and update them.
When you have completed all modules, made notes, use the workbook to refine your answers, and completed the forms in each module, you will be able to ‘copy and paste’ into the Creative Brief Builder.
Once complete, you can download the Creative Brief and use it to create your brand, making it easy to tell designers, developers, photographers, marketers etc exactly what you want them to do, and even easier to check that what they do matches your brief and is ‘on brand’. You now control your brand and have the power to bring it to life.
THEN WHAT HAPPENS?
- 1A Target Avatar
- 2A Mood Board
- 3A Creative Brief
You can now quickly and easily brief external suppliers for your brand identity, packaging, photography, listing, marketing material, PPC & advertising, collateral, influencers, events...anything to do with becoming a successful, recognised online brand.
At anytime you can book a 1:1 session with Nick or Lauren to go through your brand development, taking a deep dive into what you need and where you might be stuck or need some advice, clarity, direction or ideas. we are also happy to review your brand.