Program
Program

BrandCrafting

10 Modules 38 Lessons

Welcome to BrandCrafting!

You are now on your way to the first step towards developing your own online product brand. 


Are you excited? Or possibly slightly overwhelmed? Don’t panic, we are here to help.


BEFORE YOU GET STARTED:
Watch the introduction video below to get to know the BrandCrafting Process:

Now follow the BrandCrafting Steps:

step 1

Workbook

Download the BrandCrafting Workbook. Print this off and use it to refine your answers throughout the program.

step 2

Watch, Learn & Think

In each module you will find video tutorials. These are short but powerful and have all the insight and action steps you need.
 Take notes while you go through each tutorial and use the workbook to brainstorm and consider your answers to the questions we raise.


It's worth noting that this is a creative process and it's going to GET MESSY! Don't panic if at times you feel overwhelmed, lost or like you are going insane! Follow the process, take time to consider the questions and remember, nothing is perfect!


We encourage you to step away from the computer to find inspiration; in nature, your surroundings, mastermind groups and looking at what other brands are doing.

Creativity isn't always easy, you can CLICK HERE to get some tips on how to be creative.

step 3

Do Your Homework

At the end of each module you will find an online form to type your final answers into.
It is vital you complete these forms as the details you provide will be used in your Creative Brief at the end of the program.

 
Each time you complete a form it will be sent to you via email, so make sure you look out for them and keep them for the final part of the BrandCrafting process.
They are editable and as long as you store the email you get each time you compete a form, you will be able to go back in and update them.

step 4

Creative Brief

When you have completed all modules, made notes, use the workbook to refine your answers, and completed the forms in each module, you will be able to ‘copy and paste’ into the Creative Brief Builder.




Once complete, you can download the Creative Brief and use it to create your brand, making it easy to tell designers, developers, photographers, marketers etc exactly what you want them to do, and even easier to check that what they do matches your brief and is ‘on brand’.
 You now control your brand and have the power to bring it to life.

THEN WHAT HAPPENS?

At the end of the BrandCrafting Program you will be 100% clear on your brand and have three powerful tools to help you develop a stand out brand
  1. 1
    A Target Avatar
  2. 2
    A Mood Board
  3. 3
    A Creative Brief

You can now quickly and easily brief external suppliers for your brand identity, packaging, photography, listing, marketing material, PPC & advertising, collateral, influencers, events...anything to do with becoming a successful, recognised online brand.

At anytime you can book a 1:1 session with Nick or Lauren to go through your brand development, taking a deep dive into what you need and where you might be stuck or need some advice, clarity, direction or ideas. we are also happy to review your brand.

Need More Help?

Exclusive 1:1 Session

If you would like an in-depth 1:1 session with the BrandCrafting Masters, Nick or Lauren

You can book that on the links below.

Note: There is an additional charge for this assistance.

Make sure you join the Rocket Launch Your Business Facebook Group for more support.

Program Structure

Only Available To Members
4 Lessons

1 Brand Name

Your brand name serves many purposes, both to you and your audience and needs to be considered and developed with the end result in mind.

Choosing A Brand Name

The First Step in creating your brief is choosing a brand name...here's how...

Brand Name Formats

There are only a few formats for brand names, making it easier for you to consider and select names for your brand. Let's check them out...

Brand Name Tools

Here are some brand name tools that can help you with your name development.

Brand Name Form

Refine your notes in the workbook to complete the Brand Name Form, using the SUMMARY content for the Brief Builder at the end of the program.

Only Available To Members
5 Lessons

2 Purpose

Now you need to define the purpose behind your brand, getting clear on your goals and long-term strategy.

Brand Purpose

Finding your brands purpose is a major step in creating your brand brief.
What is a brand purpose, why is it important and how do you find yours?

Goal Setting 6 Steps

The 6 Steps to successful goal setting

Umbrella Brand

What is an umbrella brand and should you develop one?

Single Minded Purpose

Defining your brands single minded purpose will help you get 100% clear on the brand message and how you want the brand to be seen and noticed

Purpose Form

Refine your notes in the workbook to complete the Purpose Form, using the SUMMARY content for the Brief Builder at the end of the program.

Only Available To Members
6 Lessons

3 Target Avatar

You can't help every Mary in the dairy...

Targeting everyone who could possibly buy your brand is expensive and exhausting.  Creating too many avatars is even more confusing...there is a better way.

Target Avatar?

What is a Target Avatar and how do I create one?

Demographics

Getting really clear on the ideal customer's behaviour based on their life stage and when they are most likely to want your brand.

Psychographics

Target Avatar Psychographics - what drives your ideal customer to buy?
What do they believe, value and feel about the pain or problem they have?
How can you get to know them so well, they feel they can like and trust your brand?

Personal Communication Style

When you understand not only who your ideal customer is and how they feel, but also how they like to be communicated with, you can create a brand that captivates and resonates with them instantly.

PCS Quiz

Complete the quiz in this lesson to help you identify communication styles to use with your customer.

Target Avatar Form

Refine your notes in the workbook to complete the Target Avatar Form, using the SUMMARY content for the Brief Builder at the end of the program.

Only Available To Members
4 Lessons

4 Objective

When it comes to your brand's objective, you need to be clear on what your brand needs to achieve and what it will and will not do. Let's discover your brand personality and give your brand a voice.

Brand Objective

Understanding your brand objective and discovering your brands personality.

Objective 6 Steps

Here are the 6 steps to define your brand objective, making it easier for you to put into action what you have learned so far.

Objective 3R’s

Get 100% clear on your brand objective by answering these three questions...

Objective Form

Refine your notes in the workbook to complete the Objective Form, using the SUMMARY content for the Brief Builder at the end of the program.

Only Available To Members
5 Lessons

5 USP (Unique Selling Proposition)

In a sea of online brands, you want your company to stand out from the rest and to do so, you need a smart way to differentiate your brand. Let's find your brand's unique selling proposition.

USP

Being unique is vital if you want a stand out brand and there are a number of ways you can differentiate your brand from others...

USP 6 Steps

Here are the 6 steps to help you differentiate your brand and create a brand promise

Mapping Your USP

Instead of swimming in a red sea of sharks where there is loads of competition, let's find your own blue ocean...

Tagline

Your USP often becomes your tagline...here are some tips on how to create yours.

USP Form

Refine your notes in the workbook to complete the USP Form, using the SUMMARY content for the Brief Builder at the end of the program.

Only Available To Members
3 Lessons

6 Desired Response

Your brand has many purposes, one of the most important is to connect and engage your ideal buyer and get them to do something, feeling or behaving a certain way. What response do you want your brand to create?

Desired Response

How do you want your ideal customers to react to your brand?

Mood Board

This is a vital document that will help you brief anyone and help them understand how you want your brand to make people feel.

Desired Response Form

Refine your notes in the workbook to complete the Desired Response Form, using the SUMMARY content for the Brief Builder at the end of the program.

Only Available To Members
3 Lessons

7 Support

You've made some pretty big promises about how special and unique your brand is, now it's time to provide evidence to back up your brand's purpose, objective, USP and desired response.

Support

Now its time to back up your brand objective and the desired response with HOW your brand will support those promise and deliver on them...

Mission Statement

Use this lesson to create a mission statement that you can use to communicate your brand's value and impact.

Support Form

Refine your notes in the workbook to complete the Support Form, using the SUMMARY content for the Brief Builder at the end of the program.

Only Available To Members
4 Lessons

8 Tone

Time to tap into some more Neruobranding science and select the shapes, colours and tone of your brand, let's get creative and have some fun!

Shapes & Images

Use Neurobranding to choose the right images and shapes using this clever science to make your brand stand out.

Colours

Insight into colour psychology and how to choose colours that create the right emotions and communicate your brands feeling.

Colour Tools

Some of the colour picking tools to help you select your brand colours and find the Hex numbers required for your creative brief.

Tone Form

Refine your notes in the workbook to complete the Tone Form, using the SUMMARY content for the Brief Builder at the end of the program.

Only Available To Members
2 Lessons

9 Timing And Budget

You're now ready to build your brand, so you need to set deadlines and budgets with realistic expectations and get the most out of your providers. We'll give you some advice on sourcing designers too.

Timing And Budget

It's vital you set expectations for any supplier you work with, making sure everyone knows what is important and why. This way you build better relationships and you get the best work from them.

Timing And Budget Form

Refine your notes in the workbook to complete the Timing & Budget Form, using the SUMMARY content for the Brief Builder at the end of the program.

Only Available To Members
2 Lessons

10 Your Creative Brief

Now it's time to build your brief...

Brief Builder Tool

Now you have everything you need to build your creative brief, simply copy the relevant information from your online forms completed at the end of each module, and paste it into the brief builder tool.

You will also find tutorials here to help you manage designers and providers, using your brief to ensure your brand is right and stays consistent. We've listed some resources to help you too!

Create your brief, use it with your Target Avatar and Mood Board and get BrandCrafting!

How Do I Use My Brief?

Now you have everything you need to brief anyone to help you develop, launch and promote your brand...but how does it all work?
Here's how to really use your brief to not only get what you want but make sure it's right.

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