Library
Video

BrandCrafter Library

17 Lessons

Welcome to BrandCrafting!

Each month Nick and Lauren catch up with the BrandCrafters to check on progress and offer more insight, tips and action steps to help you rocket launch your business!

We also have guest experts to help you and more examples to learn from. 

The recordings of the sessions are here in the library for you.


Don't get overwhelmed - we are here to help!

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Program Structure

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Brand True North

How to package what makes your brand so speaicl, so you can stand out and get your brand messaging right...
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Brand Name & Brand Purpose

Getting into the program, Brand Name, Brand Purpose

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Workbook & Target Avatar

Reviewing the workbook and Target Avatar modules

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Target Avatar & Influencers

How to market to your ideal buyers and choose influencers
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The Creative Brief

Exactly what is a creative brief and how to use one
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Your Brief Builder

Reviewing the program and discussing the brief builder

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Support Factors

You make lots of promises with a brand, but can you deliver on them...here's how to be sure you have the support factors for your brand to sustain it's stand out status
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Weekly Planning

Theres not much time to focus on your brand and marketing your business online, so lets get some structure and a system for taking weekly action and getting more done.
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Your Purpose With Cameron Allen

Guest speaker Cameroan Allen shares his insight into overwhelm, fear and struggle so you can get the right mindset to be positive and successful with your online business.
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Inserts and brand consistency

Consistency with branding is essential - here are some tips for your inserts
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Packaging and Brand Objectives

How you can use your brand objective and brand personality to make decisions about packaging, and stay consistent with your messaging and promotions.
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Marketing Plan, blogging and living the brand

How you can live your brand and stay consistent with your marketing and promotions, plus how to use blogs to drive traffic to your product sales page or shopping cart.
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Telling Your Brand Story

Reviewing progress and discussing how to tell your brand story, sharing your passion and purpose to engage ideal customers
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Goal Setting

Reviewing progress and setting goals to make sure you get it done and create a successful, stand-out e-commerce brand
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Choosing the right brand identity

Reviewing progress and setting goals and discussing how to choose the right colours, image and designer for your brand identity.
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Connecting with your ideal buyer

Reviewing progress and setting goals and discussing how to connect and engage with your ideal customer
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eCommerce Trends

eCommerce expert Olivia Jenkins shares her story and insight into the trends in online selling.
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