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My Brief: Input Form
Brand Name
*
Brand Purpose
Brand mission, purpose, reason for being. What it is recognised and respected for, the reputation has in the market. Products it sells and why someone should care.
Target Avatar Image
Demographic, Psychographic and communication style . Pain, problem, fear, desire. What do they think and feel? Why do they need or want this brand?
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Accepted file types: jpg, gif, png, Max. file size: 128 MB, Max. files: 1.
Target Avatar Image Prev
Target Avatar Description
Overview of the ideal buyer. See the target avatar sheet attached to this brief for more information.
Objective
What the brand needs to achieve (recognition, market share, change in behaviour…)
USP / Proposition
Single statement communicating the brand's core message, usually the tagline.
Desired Response
How the prospect should feel and the words they would use when they encounter the brand.
Support
Dot point list of facts that support the USP, proposition and desired response, delivering on the brand promise.
Colours
Color-1
Color-2
Color-3
Color-4
Designer Choice
Designer to suggest colours
Tone
See the mood-board attached to this brief for more information.
Age
Sex
Style
Vibe
Timing
Specific date for delivery or time allocated.
Urgent 1-2 days
Regular 1-2 weeks
By a specific date
Specific Date
Budget
Specific budget set for this project
Brand Examples
Brand Examples
Logos and brands that fit with this brief (internal use only)
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Accepted file types: jpg, gif, png, Max. file size: 128 MB, Max. files: 6.
Examples Prev Version
Icons & Symbols
Icons & Symbols
Examples that fit with this brief (internal use only)
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Accepted file types: jpg, gif, png, Max. file size: 128 MB, Max. files: 6.
Icons Prev Version
Mood Board
Mood Board
upload the Mood board you created in module 6
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Accepted file types: jpg, gif, png, Max. file size: 128 MB, Max. files: 6.
Mood Board Prev
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