Branding

Which Comes First A Product Or A Brand?

During the four months in the peak of the global Covid-19 pandemic in Europe, over 85,000 new online businesses had been launched. Research suggests that across almost every online category since the pandemic started (except for travel and tourism) there has been at least a  6-10% increase in sales.So it makes sense to create an …

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Branding, Marketing

What Problem Does Your Brand Or Product Solve?

With millions of products available online, many sellers are missing a vital step to ensure their products stand out from the rest.Well beyond the importance of an easy to recognise brand name, great packaging and photography, if your marketing and product listing doesn’t clearly solve a problem, life is going to be very difficult for …

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