To stand out and be noticed, your brand needs three things – Recognition, Reputation and Respect to captivate ideal customers…

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To stand out and be noticed, your brand needs three things – Recognition, Reputation and Respect to captivate ideal customers…

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During the four months in the peak of the global Covid-19 pandemic in Europe, over 85,000 new online businesses had been launched. Research suggests that across almost every online category since the pandemic started (except for travel and tourism) there has been at least a  6-10% increase in sales.So it makes sense to create an

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One of the biggest mistakes online sellers make is misunderstanding the role of branding.Many start an online business either without paying any attention to their brand or rushing something through that misses the mark, because they mistakenly consider brand building to be non-essential or less important than other elements of listing, marketing and promoting a

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With millions of products available online, many sellers are missing a vital step to ensure their products stand out from the rest.Well beyond the importance of an easy to recognise brand name, great packaging and photography, if your marketing and product listing doesn’t clearly solve a problem, life is going to be very difficult for

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