...start your brand in 10 days
At BrandCrafting we help online sellers who are stuck with their branding, who want to get it done so they can be clear on their brand identity, ideal buyer and the future development of their company.
Because when you craft a well-communicated brand you are proud of, it saves you time and money and makes you stand out from the competition.
And the best part is, with the BrandCrafting process, you get it done in 10 days.
get into the Brandcrafting Program
This is the fastest process of crafting your online brand.
The Program Is Now Open And You Can Get Started Straight Away.
LIFETIME access for just $997.
BrandCrafting is a combination of over 40 years of brand, business and product development expertise, refined into an online training program that gives you the exact steps to take to create and develop a stand out online product brand.
The BrandCrafting process takes you through the steps to develop a creative brief, helping you decide on your brand name, colours, target avatar and brand identity.
So you can easily brief designers, packaging, photography and create the content for your listing and online marketing to ensure your brand resonates and connects with your ideal buyer.
Your Master Brand Crafters
Nick and Lauren have been in their own businesses for years, Lauren as a brand manager and Nick as an entrepreneur, launching multiple product ranges.
As the online world has grown exponentially, the need to have a stand out brand is now vital in order to sell your products in a highly competitive and cluttered marketplace.
That’s why we combined our experience and expertise to develop an easy to follow process that saves time and reduces costs and stress when developing a brand. We are working together to make your online brand creation easier.
Nick steiner
Marketing is in Nicks blood, with over 18 years of business experience, owning, developing and launching million dollar retail and online brands.
Nick is involved in every aspect of business from start-up to development and expansion of multiple e-commerce companies, specializing in branding, marketing, sales, operations, customer service, and administrative functions of large scale retail businesses, taking them from $0 to six-figures.
He knows what it takes to build a recognizable BRAND, one of his leading brands features a patented product and is currently being used by some of the world's biggest sports stars.
lauren clemett
At 8 years old Lauren was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five-time bestselling author and Neurobranding expert.
She has over 30 years experience in brand management and has helped develop hundreds of global brands.
In 2017 she was awarded the International Women In Business Entrepreneur Of The Year at the prestigious Stevie Awards in New York and has since taken out multiple awards in business for her professional services.
As a co-founder of Brandcrafting she shares the traditional brand development processes gained from working in world-leading advertising agencies such as Saatchi & Saatchi and Ogilvy & Mather along with her Neurobranding expertise, to help e-commerce entrepreneurs easily create engaging brands.
The Most Challenging Aspect Of Selling An Online Product Is That You Are Not There To Help Sell It.
The Product Has To Sell Itself.
...start your brand in 10 days
How Does It Work?
The BrandCrafting program is 10 steps that takes you through the process of defining your brand including the following modules:
- 1Brand Name
- 2Brand Purpose
- 3Target Avatar
- 4Brand Objectives
- 5USP - Unique Selling Proposition
- 6Desired Response
- 7Support
- 8Tone/Colours
- 9Timing & Budget
- 10What now...how to use your brief
This is all completed via the program members area, where you will find each module and lessons as video tutorials and online worksheets, plus a workbook.
Once you have completed the 10 steps, you build your Creative Brief - there will be examples to help you and full instructions, plus the opportunity to send your brief to us for our feedback.
The Creative Brief is the backbone of traditional brand crafting and development and is a powerful tool for you to make decisions about your online business and product development, marketing and listing to ensure everything is "on brand".
At any stage you can book a 1:1 with Nick or Lauren - this is an additional cost to the program.
You get lifetime access to the BrandCrafting program, so you can go back and use our training to create as many brands as you wish.
You are limited to three brief builders, with the option to purchase more.
You also have exclusive access to monthly online events where the first 30 minutes is open only for members to have a Q&A with us.
This is followed by a teaching/guest/learning session for 60 minutes.
Got more questions about the program and if it's for you? EMAIL US.
What They Are Saying About Our Training...
Navigating the labyrinth of branding can lose its fun and become overwhelming.
"Having Nicholas guide me one step at a time and encourage me to deep dive into my avatar, my USP and the visual elements, and then stay focused on them, helped validate my brands essential spirit and helped me get clarity and really understand how to deliver my brand to its audience in an impactful and engaging way.
When it comes to refining your brand, its easy to get overwhelmed and distracted your personal preferences and forget your brands unique identity, having an experienced Branding guru there to help you reminds you of its essential purpose and helps keep you on track. It made my decision timeline reduce drastically and get my brand out there faster and benefit my business. Absolutely recommend BrandCrafting."
Melania Hartley
(E-Commerce Business)
get into the Brandcrafting Program!
This is the fastest process of crafting your online brand.
the program is now open and you can get started straight away.
LIFETIME access for just $997.
