Brand Creation:

It's Not as Difficult

as You Think!

...start your brand in 10 days

At BrandCrafting we help online sellers who are stuck with their branding, who want to get it done so they can be clear on their brand identity, ideal buyer and the future development of their company.

Because when you craft a well-communicated brand you are proud of, it saves you time and money and makes you stand out from the competition.

And the best part is, with the BrandCrafting process, you get it done in 10 days.

get into the Brandcrafting Program

This is the fastest process of crafting your online brand.
The Program Is Now Open And You Can Get Started Straight Away.

LIFETIME access for just $997.

BrandCrafting is a combination of over 40 years of brand, business and product development expertise, refined into an online training program that gives you the exact steps to take to create and develop a stand out online product brand.

The BrandCrafting process takes you through the steps to develop a creative brief, helping you decide on your brand name, colours, target avatar and brand identity.

So you can easily brief designers, packaging, photography and create the content for your listing and online marketing to ensure your brand resonates and connects with your ideal buyer.

Your Master Brand Crafters

Nick and Lauren have been in their own businesses for years, Lauren as a brand manager and Nick as an entrepreneur, launching multiple product ranges.

As the online world has grown exponentially, the need to have a stand out brand is now vital in order to sell your products in a highly competitive and cluttered marketplace.

That’s why we combined our experience and expertise to develop an easy to follow process that saves time and reduces costs and stress when developing a brand. We are working together to make your online brand creation easier.

Nick steiner

Marketing is in Nicks blood, with over 18 years of business experience, owning, developing and launching million dollar retail and online brands.

Nick is involved in every aspect of business from start-up to development and expansion of multiple e-commerce companies, specializing in branding, marketing, sales, operations, customer service, and administrative functions of large scale retail businesses, taking them from $0 to six-figures.

He knows what it takes to build a recognizable BRAND, one of his leading brands features a patented product and is currently being used by some of the world's biggest sports stars.

lauren clemett

At 8 years old Lauren was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five-time bestselling author and Neurobranding expert.

She has over 30 years experience in brand management and has helped develop hundreds of global brands.

In 2017 she was awarded the International Women In Business Entrepreneur Of The Year at the prestigious Stevie Awards in New York and has since taken out multiple awards in business for her professional services.

As a co-founder of Brandcrafting she shares the traditional brand development processes gained from working in world-leading advertising agencies such as Saatchi & Saatchi and Ogilvy & Mather along with her Neurobranding expertise, to help e-commerce entrepreneurs easily create engaging brands.

The Most Challenging Aspect Of Selling An Online Product Is That You Are Not There To Help Sell It. 

The Product Has To Sell Itself.

...start your brand in 10 days

How Does It Work?

The BrandCrafting program is 10 steps that takes you through the process of defining your brand including the following modules:

  1. 1
    Brand Name
  2. 2
    Brand Purpose
  3. 3
    Target Avatar
  4. 4
    Brand Objectives
  5. 5
    USP - Unique Selling Proposition
  6. 6
    Desired Response
  7. 7
  8. 8
  9. 9
    Timing & Budget
  10. 10
    What to use your brief

This is all completed via the program members area, where you will find each module and lessons as video tutorials and online worksheets, plus a workbook.

Once you have completed the 10 steps, you build your Creative Brief - there will be examples to help you and full instructions, plus the opportunity to send your brief to us for our feedback.

The Creative Brief is the backbone of traditional brand crafting and development and is a powerful tool for you to make decisions about your online business and product development, marketing and listing to ensure everything is "on brand".

At any stage you can book a 1:1 with Nick or Lauren - this is an additional cost to the program.

You get lifetime access to the BrandCrafting program, so you can go back and use our training to create as many brands as you wish.
You are limited to three brief builders, with the option to purchase more.

You also have exclusive access to monthly online events where  the first 30 minutes is open only for members to have a Q&A with us.

This is followed by a teaching/guest/learning session for 60 minutes.

Got more questions about the program and if it's for you? EMAIL US.

What They Are Saying About Our Training...

Navigating the labyrinth of branding can lose its fun and become overwhelming.

"Having Nicholas guide me one step at a time and encourage me to deep dive into my avatar, my USP and the visual elements, and then stay focused on them, helped validate my brands essential spirit and helped me get clarity and really understand how to deliver my brand to its audience in an impactful and engaging way.
When it comes to refining your brand, its easy to get overwhelmed and distracted your personal preferences and forget your brands unique identity, having an experienced Branding guru there to help you reminds you of its essential purpose and helps keep you on track. It made my decision timeline reduce drastically and get my brand out there faster and benefit my business. Absolutely recommend BrandCrafting."

Melania Hartley

(E-Commerce Business)


Young e-commerce startup who wanted advice

"Nic is your guy if you are looking for some high level strategic guidance on which direction/approach is most important to catapult your business to the next level.
He is also your man if you want to get granular on how to set up your day to day, to set yourself and business up for maximum success!"

Mark Di Paola

( E-Commerce Business)


Digging Deep

"I was fortunate to work with Lauren to help me clarify my target avatar, and we also looked at the key influencers - it really took it to the next level.
I even gave my ideal customer a name, and got to dig deep and understand those at the 'top of the bell curve', their pain points and lifestage, learning what is most likely to attract them.
When you put your online brand together, you need to know who you are talking to, who your buyer really is.
Lauren is the real expert in branding and I really appreciate what you you did to help me."

Matthew Fraser

( E-Commerce Business)


Way More Fun

"The BrandCrafting work is definitely way higher on my list of enjoyment than the other work I am supposed to be getting done! I'm loving it. Thank you!."

Jenni Tham

( E-Commerce Business)


Love, love, love it!

"The BrandCrafting course is eye opening to say the least and really helping a lot. It is going to be the secret weapon to blowing the competition away, especially in the market we have chosen, where anyone doing anything similar is so under optimised with their branding and approach.."

Steve Westhorpe

( E-Commerce Business)


New to brand development

"Being new to brand development, we don’t have the expertise to create a high quality and memorable brand name and logo, so we sought advice from someone who does!
The suggestions and guidance from Nicholas was extremely helpful with creating a very detailed brief. This allowed us to get the most out of the designers and creatives who worked on our project.
The end result is we now have an ideal brand name and logo that is very suited to our target audience and fits perfectly with our vision and product.
We definitely recommend Nicholas for people who want to get their branding right the first time."

Kat B

( E-Commerce Business)


Mind Blowing

"Thank you so much Lauren, you are amazing!
You explained how to find my target avatar and made it so simple. It's not something you can easily do on your own and I learned so much from you. You have blown my mind and gave me so much more than I expected."

Simone Palladino

( E-Commerce Business)


Stronger Brand

"Thanks for everything you have done with Brandcrafting !!!  Unquestionably my brand is going to be so much stronger because of it. Truly grateful !"

Jackie Heath

( E-Commerce Business)


Found My Target Avatar

"Today I actually met my target avatar! Just goes to show, you throw things out to the universe and miracles happen. My Avatar is alive, smart, professional, confident"

Trevor Prassad

( E-Commerce Business)


get into the Brandcrafting Program!

This is the fastest process of crafting your online brand.
the program is now open and you can get started straight away.

LIFETIME access for just $997.

more from the master brandCrafters

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